These publications are used to measure the value of a researcher's work, and citations of these works have been used as a measure of success. It is generally accepted that any active academic should publish his/her research results regularly in a variety of formats including books, book chapters, journal articles and conference papers. This type of content is time-consuming and therefore expensive to create. Arguably one of the most important components needed to achieve this high visibility, is the use of textual content honeycombed with the concentrated use of relevant keywords. Both are being used extensively to impress crawlers, either in-house or by external search engine optimization experts. These high rankings can be achieved through a variety of methods, ethical and unethical. It has been proven beyond any doubt that high rankings on search engine result pages are non-negotiable for commercial websites. Although the basic principle of operation of all search engines is the same, the minor differences between them SEO thus helps you get traffic from search engines. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Some search engines also mine data available in databases or open directories. The information may consist of web pages, images, information and other types of files. The high rate of change implies that the pages might have already been updated or even deleted. The large volume implies that the crawler can only download a fraction of the Web pages within a given time, so it needs to prioritize its downloads. URLs from the frontier are recursively visited according to a set of policies. As the crawler visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, called the crawl frontier. It crawls over the web and starts with a list of URLs to visit, called the seeds. They are used to feed pages to search engines. A program that automatically fetches Web pages. It uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query. A program that searches documents for specified keywords and returns a list of the documents where the keywords were found. This paper represents how an optimization problem consists of maximizing or minimizing a real function by systematically choosing input values from within an allowed set and computing the value of the function can be solved.
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